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Women once rushed to get changed out of their Bra after a visit to a fitness center, for fear of being spotted in their skin-tight leggings. But now an increasing number of women are not only feeling much more comfortable in their workout gear, they are choosing to wear it even when they are not exercising.

Research reveals that nearly half of British women consider their gym clothes part of their everyday wardrobe, while two thirds are happy to wear these to a cafe or pub. A whole new report for British retailer Simply Be, shows the so-called athleisure trend pioneered from the likes of Gigi Hadid, right, and Kendall Jenner, left, is just growing in popularity. The report, produced for British online fashion retailer Just Be, shows the so-called athleisure trend pioneered from the likes of Gigi Hadid and Kendall Jenner is just growing in popularity.

A year ago sales of athleisure wear totaled £2.5billion in the united kingdom alone. Even fashion bible Vogue has given the style its seal of approval, commenting recently: ‘Be it on the school run, within the line for morning coffee, over a business lunch, as well as drinks, performancewear as everydaywear for ladies of any age is becoming de rigueur.’

Responding several high street and internet based retailers have released athleisure lines, with style and cut becoming increasingly popular to customers. Based on the new report, 59 % of ladies say they choose garments for his or her style and luxury, as opposed to how good they will withstand a work-out. Jenni Bamford for Simply Be said: ‘We’ve seen an important rise in desire for our activewear lines, particularly over the last year.

Research reveals that nearly half of British women consider their Custom Logo Sweatshirt element of their everyday wardrobe, while sixty-six per cent are satisfied to put on them to a cafe or pub. ‘Celebrities regularly being spotted wearing eye-catching gym clothes to go about their everyday lives have definitely had an impact on this, and it’s great to view our customers getting on the trend.

‘At Simply Be we encourage each lady to tear in the rule book in terms of fashion and love the reality that women of all shapes and sizes are fully embracing this bold style and choosing vibrant, patterned pieces while they are certainly not heading to get a workout. ‘The big plus with this style is it requires minimal outfit planning – put some bright fitness leggings having a leather jacket and you could go anywhere. ‘Where once this sporty look was just acceptable on the treadmill activewear now comes in a vast number of choice in fabric, colour and design. ‘At Just Be, our range is designed to fit and flatter. Gym-wear is now certainly not only for fitness-fanatics;it’s as appropriate for brunch because it is for any workout.’

With regards to clothes to determine in, can you prioritise fashion or comfort? Many of us fall somewhere at the center. We might splurge on a set of compression leggings designed to wick sweat and aid recovery, but on top we’re wearing an old, oversized cotton t-shirt. So, does it really matter what you wear at the gym?

Well, research say it can, revealing a direct correlation between what we wear and just how we perform, along with our motivation levels and also probability of injury. To describe more, Nick Harris, a high human performance expert who created HPE Activewear, shares his specialist advice on how what we wear to do exercise can impact our workout:

It may prevent injury – “Wearing appropriate clothing is vital when you are an avid exerciser. Many sport injuries occur because of the insufficient appropriate equipment, including clothes. Whichever activity you happen to be engaged in, you should select the clothing for that particular sport, searching for something that provides ample protection against impact, strain, or overheating. “I’d advise making an investment in top quality compression wear, this kind of kit increases circulation and the flow of blood to the heart, delivering necessary oxygen to working muscles, reducing fatigue and soreness by managing lactic acid accumulation, helping improve power, endurance and recovery.”

You won’t feel restricted – “Lightweight materials and well-designed active wear should feel as if another skin, ensuring you don’t feel restricted while you train. Exercising in total comfort will allow you to iglofd concentrate on the task on hand, and workout to the very best of your capability. Choosing clothing which allows wide selection of motion is very important, so when choosing Compressed T Shirt, pay close attention to the design and style and tailoring, opting for seamless kit which won’t irritate the skin, or rub.”

It regulates and controls body temperature – “An intense session at the health club will create thankful that you simply didn’t wear that old cotton top, as cotton absorbs sweat easily and retains moisture, leaving you feeling damp and high. You should opt for light, breathable and sweat-wicking fabrics that will draw moisture away from the body, allowing you feeling dry and comfy. Intelligent fabrics like XT Air, or XT Air ICE will also help to regulate and keep your system temperature to ensure you can do in your best, within the ultimate comfort.”

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