This past year we analyzed 1 million Google search results. And we discovered that links impacted rankings more than some other factor: Variety of referring domains. In reality, Google has recently come out and stated that backlinks is one of their best 3 ranking signals. So it’s clear that links still form the foundation of Google’s algorithm. Now you ask:
Exactly why are links still essential?
To understand that, you’ll must hop in your Delorean and go back to the pre-Google events of the net. Back in the day, search engines like Yahoo! and Alta Vista (remember them?) were the dominant players. Plus they ranked their search engine rankings 100% based on the content over a webpage.
Their now-famous PageRank Algorithm changed this game. As opposed to simply analyzing the material of the page, Google checked out the number of people associated with that page. And they also were right. Nearly 20 years later, links remain the best way to determine the standard of a website. That’s why backlinks remain Google’s go-to ranking signal.
Nevertheless, thanks to updates like Google Penguin, Google now concentrates on link quality (not only link quantity). You might be wondering: What is a high-quality link, exactly? And how do I build them? That’s what I’m likely to cover in most of this guide.
Backlink building in 2018 is the procedure of earning links on other websites. Earned natural links directly enhance the standing of an internet site and where it ranks in the search engines, as well as other search engine listings. Self-made links are risky and are available along with them the risk of penalisation through the Google webspam team.
Link building could be a very risky strategy in 2018, then one that I would avoid till you have (at the very least) first addressed the inevitable quality issues on your own website. Should your business or website content is not rvkzci organic links or social shares you may have a big problem on your own hands, and unnatural links will not help you in the end.
It is important to realize that in 2018, Google “discards” and “discounts” plenty of links in your site, particularly the low-quality links it identifies, and it needs a lot longer to view the results of some types of link building services. Links still matter generally in most situations but Google is looking to demote sites who have no E-A-T (Expertise, Authoritativeness, Trustworthiness) and a big part of E-A-T is to get mentions and links on authoritative sites.
Google still rewards high-quality links, actively aims to disregard lower-quality links and definately will still penalise real-time spamming activity using manual actions. Before I ‘built links’ to some site I would look into the site for quality issues first and improve website content. It’s easier, cheaper as well as an investment in a pro-active activity that Google isn’t actively devaluing.
You can use tools like SEMRush (specifically the SEMRush Audit Tool), SiteBulb Crawler, DeepCrawl, Screaming Frog or SEO Powersuite Website Auditor to check for common SEO challenges. If you are not technically minded, we can optimise your site as part of our fixed price SEO service or ad-hoc SEO audit service.