Step one in constructing a relationship together with your opt-in list is the email sequence which follows on from either a subscription or even a purchase. Nearly all your subscribers will arrive using a free offer through which you encourage visitors to your web page to exchange their name and Gmail Auto Followup address (or some other details) for a free eBook, report, etc. This is achieved using what is generally known as the “Squeeze Page”. The squeeze page will include a hyperlink to the free download which is often accessed by filling in a short form giving name and email address.
Once your website visitor has given their name and email in exchange – what happens next? The first thing they will receive will certainly be a thanks email on which will be the web link towards the eBook or report for download. When the subscriber has downloaded their gift the immediate transaction is done. As far as a web marketer is concerned, however, this is not the final of the story nevertheless the beginning. At intervals following that more followup emails is going to be sent. A preliminary one (possibly the following day) will get to the subscriber’s inbox to ‘reinforce’ the thank you and look the download was successful and offering help if there was clearly a problem with this and offering to answer any question the subscriber could have.
The connection building will likely then continue through subsequent emails (maybe a couple weekly). These will offer further free gifts or bonuses, raise interesting issues associated with your niche or give links to interesting articles or videos. The whole process can keep your subscriber aware of your continued interest. In among the information they receive will be the occasional promotional emails, either for new items of your or related Affiliate offers. The perfect is to build this kind of rapport with a subscriber which they anticipate receiving messages on your part. Which will more-or-less guarantee that they will, a minimum of, open your email instead of ping it directly to the garbage.
To have a large opt-in list will be the ambition of all web marketers. It is easier to advertise goods and services to your list than to go fishing in cold waters every time you have a new offer. Within our home town or neighbourhood everybody has their favourite shops and businesses we head to for certain things. We are going to probably have our favourite shop for groceries, our preferred DIY store to satisfy our household needs and our favourite restaurants or pubs. It is just the same online as off. If our subscribers have already been treated well and possess received quality products and quality service they will revisit. The reply to new offers is going to be massively higher from your subscribers than from advertising within the wider marketplace.
The “can” for email marketing includes whether your prospective subscriber has got the right type of software to get your email inside the format you’ve designed it…and…(the part about discovering if you got permission without saying “Mother may I?”) is if you are able to (have the capacity to) get your content and layout to pass from the permission police in the numerous spam filters currently used by Internet Providers (ISP’s) as well as any extra filters added by the prospective subscriber.
The very first area of the “Can…” in terms of whether your subscriber can certainly read everything you send is getting somewhat easier, as computer os and software upgrades now permit most email users hjgyep read HTML, PDF and text. However, it’s certainly not 100%, so a part of your “May I send you emails?” questionnaire is “As to what format would you like to receive your emails?” so you will understand what she can continue reading her computer, as well as what she may prefer.
Followup emails are among the very best ways to keep our subscribers happy. However, don’t discover their whereabouts just as punters to become milked dry. They ought to feel valued rather than neglected. In order to require must expect to give, give and present again.