In a nutshell, there are two kinds of SEO for lawyers you and your firm can do. Just to maybe get you up to speed, Search engine optimization is short for seo and it’s all about getting your web site to rank as high as possible with search engines. Back to the two types of Search engine optimization:
On-page, also known as on-site search engine optimisation. Off-page, also referred to as off-site. This short article concentrates on off-page SEO. However, just so you know, on-page SEO is primarily concerning the key search terms placed on the pages of the site. For instance, a lawyer’s home page key search phrases may “Washington criminal lawyer” and “Bellingham DUI lawyers”. Most SEO results originate from off-page SEO which boils down to acquiring many and-quality links to your site. These links are known as backlinks. The number one thing that improves your rankings with the major search engines is the number and quality of links to your site.
Ways to get those inbound links to your lawyer website? You can find 3 main techniques for getting backlinks:
* attract them;
* go and get them; and
* create one-way backlinks yourself.
* Attracting inbound links
You have to produce a reason in your website for another website or blog to want to link to your site. The best way to accomplish this is create content that people will like. Content can be written, audio, images, and video. Lawyers have an excellent opportunity attracting links since they have specialized knowledge that folks need to know about. Therefore, writing in-depth regarding your practice area will more than likely attract links. Be certain the titles of the content are compelling and avoid writing excessive in legal language. It may be informative, but it’s not compelling.
Go and acquire inbound links through link exchanges – A popular way of acquiring backlinks is trading links with other lawyers. Type “lawyer link exchange” and you’ll get no shortage of law firm websites willing to exchange links. There’s a pretty good debate in the SEO community right now about how exactly effective link exchanges are. Inside my experience backlinks because of link exchanges remain valuable and definately will boost your search engine ranking positions. Link exchanges are false votes of popularity to get a website (the thought behind using links being a ranking criterion); however, it’s not necessarily the case. Lawyers listing other lawyers can become a service for individuals needing a legal representative in another location. At the end of the day, in my experience with my websites, link exchanging works.
Create one-way backlinks yourself. One-way links are those that you don’t reciprocate a web link. You can create one-way backlinks in 4 ways:
* Write and publish articles online;
* Reply to blogs that don’t have a no-follow tag;
* Social bookmark your site; and
* List your lawyer website with online directories.
* Writing and publishing articles online
Well, writing and publishing on EzineArticles is an ideal example. In the event you look at the bottom of the article you’re reading, you’ll see a brief bio or resource box. In that box I placed two links. EzineArticles.com (and most of the numerous article directories online) permit two links to your site of your choosing (that suit in the terms, lawyer websites are permitted). The trouble with writing and publishing articles is it takes a long time. Should you don’t like writing, then it’s a chore. A part of great SEO for lawyers is doing it fast and efficient. Nevertheless, most lawyers can write so publishing online isn’t too onerous.
Reply to blogs that don’t possess a no-follow tag – Without getting technical, do a search for blogs that don’t have zero-follow tag in the comments and you’ll find many. No-follow tags are website coding making the web link invisible to search engines and therefore useless for SEO purposes to you personally. Go these non no-follow commenting blogs and leave comments with links for your site. Only go to sites related to your site.
Social bookmarking your site – There are dozens, otherwise countless social bookmarking websites. It’ s best if you have somebody at another IP address bookmark your website. Don’t have the identical person repeatedly bookmark your site and don’t you bookmark your site.
List your lawyer website with online directories – There are a minimum of more than a thousand online directories. Once you list your website within particular category, you receive a link to your website.
Disadvantage to creating your own one-way links – The downside to creating your personal one-way links is the fact that it’s very time-consuming work. Writing and publishing an excellent article will take time. Finding related blogs and commenting appropriately szvbbv time. Bookmarking your web site on a large number of social bookmarking sites takes time. Registering and listing your law firm’s site with 1,000 online directory takes a lot of time. Don’t misunderstand me, this is the way SEO for lawyers is done. It’s worth it in the long-run because those links give your site internet search engine ranking power indefinitely.