What is Google Instant Search (also called predictive search)? Google Instant Search attempts to predict your search queries as you type. Depending on the query, Google Instant Search will predict your query and place the paid advertisements or sponsored listings at the top, followed by the universal search listings (Google Places results) and then finally the organic search engine rankings. This is a big mistake in our opinion as organic search engine rankings must always take precedence.
Precisely what does this mean for SEO? This now means that top ranking is currently more essential than ever before. Users are less likely to scroll down the page and on to subsequent pages as related outcomes are instantly reconfigured since the search query is done. When the results don’t match you expectations, they will probably just hit the backspace key and retype then search query.
Prior to this change an individual would type in a search query, check the final results, refine the search and after that repeat the process until they found whatever they were looking for. Users were very likely to scroll down the page and click on page 2 if needed.
Fundamentally Google Instant Search is beginning to change human behaviour and they also way we interact with search engines like google to have results. From SEO Hereford perspective – Google Instant Search means that positions 1 and 2 will achieve more clicks at the expense of positions 3 and 4.
Because of this SEO tactics must change. Traditionally, we’ve seen that users often spend a large amount of the time examining meta titles and descriptions. However, with results changing so quickly, users save money time examining the final results and can rely more about those elements of the end result they can examine quickly.
Google Instant Search and long tail keywords: Perhaps the biggest impact of Google Instant Search is definitely the function it can have on long-tail searches (longer, multiword search phrases). Let’s say a person would go to Google and searches for “Turkey Hotel Deals”. After typing in just “Turkey” the consumer sees a paid ad for thomson.co.uk as well as the organic entry for your Turkey Tourism website. What exactly is the impact of those impressions on the user’s search behaviour? How likely will it be which a user will abandon their search and click on on among those? Or, are users more likely to finish their search and overlook the populating results? Will the page populating with results just become insignificant noise to searchers because they continue to use Google as they are for a long time? All of these are questions that SEO consultants and business people now need to take into account when undertaking SEO.
We would suggest that you still incorporate your long-tail keywords to your SEO strategy, but closely monitor the before-and-after performance to view how user behaviour has adapted to such changes. Monitor the performance of your own long-tail keywords over 30 days, then, when the performance degrades, you know that SEO tactics also have to change.
Summary We feel SEO techniques and methods will likely stay the same, but your choice of keywords may change. The majority are also suggesting that it will reduce search volumes for niche and long-tail keywords. Big brands that typically do well on single word searches on the other hand will likely benefit.
Even though it is clear that SEO is not going to commence to depend on single letter or partial keywords, it is going to increase competition around a lesser choice of keywords – probably the ones which attract the best search volumes anyway. This makes the decision and sequence of keywords even more important than it had been previously.
Careful keyword research will therefore be a must for many organisations hoping to make an impact on page 1 in the search engine results. Additionally, existing keyword choices may need to be revised. Make use of the Google Keyword Tool to monitor keywords as well as the search volumes they attract as your keyword choices may change because of Google Instant Search.
The change also places emphasis on an entirely new part of the search process. If users are seeing results even before they finish typing inside their search, it’s crucial that you analyse what users are likely to see as toucim key in terms or brand names that have importance for you personally.
Getting SEO support: For all those just getting started with building a web-based presence, creating a successful SEO strategy can be a very hard process. It is important to try to find reliable online search engine optimisation consultants who can help you to get your business site to the top of the major search engines inside an ethical manner. You could even consider SEO training courses to help develop your understanding in this region. We are an effective SEO Hereford company who study keywords to know the ones that will work and which of them won’t when formulating your SEO action plan.