TikTok is an iOS and Android social networking video app for creating and sharing short lip-sync, comedy, and talent videos. The app was introduced in 2017 by ByteDance, for markets outside of China. ByteDance has previously launched Douyin (Chinese: ??) for the China market in September 2016. TikTok and Douyin are identical, but run on different servers to adhere to Chinese censorship restrictions. The application allows users to create short music and lip-sync videos of three to 15 seconds and short looping videos of 3 to one minute. It is popular in Asia, the United States, as well as other parts of the world. TikTok is not available in China along with its servers are based in countries where the app is available.
In 2018, the applying became popular and have become probably the most downloaded app inside the U.S. in October 2018. Since 2018, it can be found in over 150 markets, as well as in 75 languages. In February 2019, TikTok, combined with Douyin, hit one billion downloads globally, excluding Android installs in Chin
Douyin was released by ByteDance in China in September 2016. Douyin was developed in 200 days, and in a year got 100 million users, with over 1 billion videos viewed every single day. TikTok was launched within the international market in September 2017. On 23 January 2018, the Tiktok Followers 2020 ranked #1 among free mobile app downloads on app stores in Thailand along with other countries.
TikTok has been downloaded about 80 million times in the usa, and 800 million times worldwide, based on data from mobile research firm Sensor Tower that excludes Android users in China. Celebrities including Jimmy Fallon and Tony Hawk have joined the app in November 2018.
On September 3, 2019, TikTok and also the NFL announced a multi-year partnership. The partnership includes the launch of the official NFL account that can bring NFL content to worldwide fans.
musical.ly Merger – On 9 November 2017, TikTok’s parent company, ByteDance, spent as much as $1 billion to buy musical.ly, a startup located in Shanghai with the office in Santa Monica, California, owning a popular social media marketing platform targeting the usa teenage market. Looking forward to leveraging the united states digital platform’s young user base, TikTok merged with musical.ly on 2 August 2018 to produce a larger video community, with existing accounts and data consolidated into one app, keeping the title TikTok. Musical.ly was actually a social media video platform that allowed users to produce short lip-sync and comedy videos. Its official release was on August 2014.
Expansion in other markets – At the time of 2018, TikTok is now offered in over 150 markets, as well as in 75 languages. TikTok was downloaded a lot more than 104 million times on Apple’s App store during the full first half of 2018, according to data given to CNBC by Sensor Tower, an app analytics platform located in San Francisco. It surpassed Facebook, YouTube and Instagram to be the world’s most downloaded iOS app for the time frame.
Douyin – Being a separate app from TikTok, Douyin is available through the developer’s website and contains maintained the same app title since its launch in September 2016. Part of its popularity is attributable to its marketing campaigns, launching several activities with Chinese celebrities to engage their fans’ interest. For instance, its marketing campaign in 2018 Spring Festival Gala alone brought a rise of 70 million daily active users. In February 2018, Douyin launched a partnership with Modern Sky to monetize music.
Features – The TikTok mobile app allows users to produce a short video of themselves which regularly feature music within the background, may be sped up, slowed down or edited having a filter. To produce a music video with the app, users can lzqwnk background music from numerous music genres, edit using a filter and record a 15-second video with speed adjustments before uploading it to discuss with other individuals on TikTok or any other social platforms. They are able to also film short lip-sync videos to popular songs.
The app’s “react” feature allows users to film their response to a particular video, over which it is actually placed in a small window which is movable around the screen. Its “duet” feature allows users to film a video aside another video. The duet feature was another trademark of musical.ly