Hungry Howie’s, a nationally recognized carry out and delivery pizza chain situated in Madison Heights, Michigan, is renowned for its Flavored Crust® and now for its loyalty program. Howie Rewards® is an easy, user-friendly program that automatically tracks participating purchases and rewards guests for every 6 qualifying online orders.
Howie’s launched this program mid-2016, after selecting Revention’s loyalty program Honeycomb. Revention’s development team and hungry howie’s menu worked together to customize the loyalty program to match their exact requirements. “Having Revention build the architecture of our own loyalty program just made sense,” states Dan McKay, Director from it. “They already provide our POS and web-based Ordering, meaning they understand our operational and customer interactions on all fronts.”
Honeycomb is really a robust loyalty engine that tracks customer data above store, and offers updates to members via email based upon qualifying actions or purchases across locations. The platform utilizes HungerRush online ordering as the customer facing portal minimizing customer credentials. “Our vision for Honeycomb is to provide a support structure that allows a regular, brand unifying experience across platforms and locations,” states Laura Gaudin, Director of Product Management. Honeycomb provides staff with the perfect re-direction to the questions, letting them train consumers and direct these to the web ordering platform.
The Howie’s team has already seen major success with online only participation in 2017. Howie’s processed over 850,000 loyalty orders totaling over $15 million in net sales. The Howie’s team has given back over 147,000 medium two-topping pizzas for their guests. Howie Rewards® success is most evident inside the redemption rate of 74%. “We knew the integration with online ordering will be huge,” states McKay. “We didn’t anticipate just how much impact the loyalty interface inside the online menu would be. Most loyalty platforms plateau with a 20% redemption rate as a result of manual redemption codes or incomplete integrations. With Honeycomb, we’ve tripled that benchmark in only the initial year as a result of online ordering and mobile application integration.”
About Revention – Revention will be the leading developer of complete, customizable restaurant and entertainment management solutions made to streamline the way hospitality concepts do business. Revention’s offerings include point-of-sale solutions, HungerRush™ integrated online ordering, and Revention Enterprise. Revention provides a complete solution that also includes viywur installation, training, tech support and much more. For further information, visit www.revention.com.
About Hungry Howie’s – Founded in 1973, Hungry Howie’s Pizza is a national pizza franchise that is certainly loyal to its tradition of providing delicious, high-quality and original Flavored Crust® pizzas including eight flavors: butter, butter cheese, Cajun, garlic herb, onion, ranch, sesame and Asiago cheese. Its menu features oven-baked calzone-style subs, Howie Breads®, crisp & cool salads, and flavored wings that produce a distinctive and irreplaceable position in the pizza market. Starting in Taylor, MI, hungry howies menu with prices continues to grow to just about 600 locations in 21 states over the U.S.