Recently, an Atlanta personal injury lawyer has been making waves within the blogosphere with a creative new law firm marketing campaign. The attorney, now – and perhaps forever- has become called the “Bald Lawyer.” His billboard campaign has attracted attention not only in the ABA Journal, but in addition on a whole host of other sites, even showing up on the website of a major communications firm in the uk. With the volume of widespread positive attention he’s receiving, it seems like clear that his creative advertising effort was a complete success.
Innovative Law Firm Marketing: Standing Out From Your Competition. Law practice marketing has grown to be ubiquitous, using a lawyer billboard on every corner and lawyers promising to get you a fast divorce or a big cash settlement during every commercial break. Since there is a lot legal advertising taking place, it could be hard to get prospective clients to sit down up and take notice.
Lawyers use a special challenge in getting customer’s to pay attention, since unlike selling a sleek and sexy new car or even a cool new beverage, lawyer’s aren’t selling a way of life. Most of the lawyers who advertise offer aid to individuals who usually will end up thinking about their services only if something went wrong, and then for everyone else, their ads will blend to the background.
Even when someone is seeking an attorney, clients are likely to have a problem differentiating between one lawyer’s promise to “get justice” or “get results” and the similar promise made by countless others, often all standing before the same stock group of law books within the generic law office quite popular in legal ads.
Not so for the Bald Lawyer. His eye-catching billboard features the slogan “Injured? Don’t Pull Your Own Hair out!” Below that is a big shot of the lawyer with his bald head, as well as the address for his website ‘MyBaldLawyer.com.”
The Thing That Makes The Bald Lawyer Ad Work. The Bald Lawyer ad works and sticks out off their law office marketing as it is different. It shatters the stereotype of the conservative, unapproachable and uptight lawyer by allowing the attorney to poke fun at himself… yet it will this without undermining legal requirements or perhaps the legal profession.
The billboard also sticks out since it attracts attention and furthermore, as it provides the reader an unforgettable image. That image is along with a website directly linked to it, which fixes itself in the viewer’s mind right combined with the image, becoming very easy to remember.
Clients who view the bald lawyer ad will take more notice from it- even when just for a couple of seconds from curiosity- than they would certainly another lawyer ad. This may result in the ad residing in their brains, consciously or subconsciously. Subsequently, once they require a lawyer, they may be inclined to go to the website they remember from your billboard where the wvxsug can find out about the services the bald lawyer offers.
Creating Your Very Own Innovative Ad. Other attorneys who want to take their law firm marketing efforts to the next level will take a page out of the bald lawyer’s book. The ad is an important reminder that innovation is essential in successful legal marketing, and that by providing clients some method to distinguish you against your competitors (preferably an exciting way), it is possible to stand out from the others.
When crafting your very own marketing strategy, think of exactly what makes you different. What elements of your law practice management or law practice allow you to stand out from the crowd and increase the value of your clients? If you can identify a thing that sets you apart and you can present that something in a new and inventive way, your law firm marketing strategy will certainly be a positive results.