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The swiftly growing interest in mobile devices has ignited a lifelong spark within the mobile revolution. Use of mobile phones have risen rapidly around the globe. Today, people take more time in browsing the web and viewing emails on their Smartphones than laptops and desktops.

Every day, our company is greeted with emails that intent sale of a product or updates related to the merchandise. You could have received some visually appealing emails that lack compatibility with mobile devices rendering it difficult that you should view them on your Smartphone. Responsive email templates are definitely the ultimate fix for your problem. But, the question is precisely what responsive email is! Here is the simplest answer. Responsive email is surely an email that recognizes the device’s screen & size and renders appropriate email layout.

This is a set of few things that needs to be considered while designing responsive templates:

Usually do not exceed 600 pixels for that template width. Decide the pre-header and be creative inside your approach. Make use of the top-left part of email template to depict the main topic of email. Since, all the email clients usually do not display images automatically. Only use minimum images inside your email and get away from it for your headings.

Use bold fonts to focus on headings and grab client’s attention. Utilize readily available system fonts to be able to minimize display errors. Be extra careful about the font sizes or you will wind up screwing in the layout. Get into the habit of setting a 13 point font size automatically.

It is good to wrap the e-mail content within two tables for better efficiency. The dimensions of buttons really should not be under 44×44 pixels. The smaller size buttons can be clicked poorly on mobile devices.

It is wiser to use inline CSS to code the templates as opposed to external CSS. Tend not to use Java Scripts as its usage is not really allowed in emails. Advantages Of Responsive Email Templates In E-mail Marketing:

With responsive templates, you do not need to come up with different email templates for distinct devices. Responsive email automatically adjusts itself for the surroundings no matter the screen size or device, where it is actually being viewed. A create email template in html works well with all the current screen sizes saving plenty of efforts and time.

This advanced technology makes your emails look perfect on the reader’s screen. Responsive templates ensure faster processing of columns, graphics, multiple text fields, while increasing the usability for the reader. This ozbmzp you enhance your brand image and supply optimal user experience.

Better reader knowledge about neat and nice looking templates. A highly effective email template displays the links and buttons clearly that easily grab the readers’ attention and therefore, results in higher click-rates. This drives more traffic for your site and increases your profits.


The responsive technology keeps growing faster and that we cannot ignore the truth that a lot of emails are accessed from the mobile phones each day. Thus, it is essential to create responsive email templates that suit well on small screens and test it for compatibility before sending it for the clients.